A guide to the history and future of Swiss Arabian
The allure of Arabian perfume was known throughout the world more than four thousand years ago, when the Silk Route established Arabia’s dominance in the fragrance trade. But it was not until 1974 that the first modern Arabian perfume company was born in the UAE: Swiss Arabian.
In the early seventies, the discovery of petroleum transformed the Gulf nations into exploding economies. Sensing an opportunity, Mr. Hussein Adam Ali, a skilled perfumer from Yemen, established the first perfume manufacturing company in partnership with Givaudan – a France-based Swiss company and the world’s largest and most respected manufacturer of exclusive fragrance ingredients.
Source: Khaleej Times
Swiss Arabian began as a simple trading house with three employees, and grew over the course of four decades into a thousand strong company with functional experts in every area of perfume making. Here’s a quick look at what the brand managed to achieve:
- Being the first perfume manufacturing house in the UAE, established in 1974
- Five modern manufacturing facilities spread across an area of 165,000 sq. ft
- An annual production of more than 35 million perfumes
- Over 110 stores across the GCC region
- Export markets in over 80 countries across the world
- First perfume company to receive ISO certifications in the region
- Awarded the Halal Certificate
- Cruelty Free
- Winner of the FIFI Awards and an award from the UAE Ministry
- Mashkoor, an exclusive cardless loyalty program with a growing membership base of more than 150,000 members on board
- Super brand award winners 2019
Creating a New Image
The brand’s story is synonymous with the story of the United Arab Emirates, where if you work hard and dream big, you can achieve anything. Through pure expertise and passion, Swiss Arabian was able to craft a modern Arabian success story. So they decided to craft a new look for themselves.
Source: The Emirates Network
Source: The Emirates Network
While the old look of the brand reflected the warm colors of the desert and its Arabian roots, the new style is a sleek combination of black and white and exudes modernity, allure, and elegance.
The external view of Swiss Arabian’s showroom at Arabian center.
Inside view of Swiss Arabian’s showroom in Dubai mall.
Making the Perfect Mix, Just for You
The stark contrast of these shades tells a story of its perfect mix of fragrances inspired by the East and the West. ‘The Perfect Mix,’ the company’s tagline, aptly describes Swiss Arabian’s creations and philosophy and promises to deliver nothing but the best mix of fragrances to its customers. With this new approach, Swiss Arabian Perfumes ensures that ‘The Perfect Mix’ is reflected in all of their branding efforts.
As part of this rebranding project, Swiss Arabian collaborated with renowned Emirati singer, Shamma Hamdan, Bin Baaz, Roaa Al Sabban, Mim Design and many other major influencers across UAE & GCC. Shamma Hamdan is blessed with a voice that has captured the hearts of millions across the Arab world, Shamma personally composed and sung an exclusive jingle for the Swiss Arabian brand.
She was also the guest of honor at the re-launch of the brand showroom at Sahara Centre, Sharjah. With this new look, the brand has gone all out to ensure that customers can enjoy a completely new experience when shopping at Swiss Arabian. By applying their heritage and technical expertise to blend authentic ingredients from the East and the West, Swiss Arabian’s mission is to help every individual find their unique perfect mix of fragrances.