WAAW COLLECTION

The letter و (pronounced “waaw”) is known as the letter of unity, as it is used in order to join words in Arabic (and thus everything) together. We have designed the signature WAAW cap so that two و are joined in a circle – representing unity.

Inspired by this powerful letter, we launched the first collection based on the different forms of love – as nothing unites the hearts of people more than love.

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Alphabet Sorting